Rich Content on OTTO: Take your product presentation to the next level
As an OTTO seller, you know: competition is fierce, and every detail counts to keep your products visible and selling. With Rich Content, you can enhance your product detail pages and increase your conversion rate. And the best part? It won’t cost you anything extra.
In this article, I will show you how, as an existing seller, you can use the Rich Content service, optimize your presentation, and get the most out of it with support from Dudes&Partner.
What Rich Content means for you
You know the basics: title, description, images. Rich Content goes one step further. Below your standard information, you can add additional images and text that highlight your products—from material details to usage tips. This is your chance to offer customers more without affecting the OTTO algorithm. Requirement: you are the trademark owner of the items you want to optimize. Sounds interesting? Then let’s go!
How to create Rich Content in four steps
The process is simple and efficient:
- Select product: In the OPC portal, in the left-hand menu, choose SERVICES –> Book service –> Rich Content –> Book now (free of charge)
- Create basic data –> Assign an internal project name –> Select product (max. 100 SKUs)
- Upload content: Add banners, text, and a footnote.
- Wait for review: OTTO reviews your content for quality and compliance with the guidelines within around two to three business days.
- Go live: After approval, your Rich Content will appear on otto.de within 24 hours.
The result? A visually appealing and informative product detail page that keeps customers engaged for longer.
Why Rich Content boosts your sales
Are you fighting for clicks and conversions every day? Rich Content gives you an edge!
- Up to 5% more conversions: Tests show that optimized pages perform better.
- More add-to-cart actions: Customers add your products to their cart or wishlist more often.
- Fewer bounces: Detailed information keeps customers with you instead of making them look elsewhere.
- More confident buyers: Better guidance reduces perceived risk and increases purchase intent.
Plus: Unique content can improve your SEO visibility outside of OTTO—a nice bonus.
What you need for perfect Rich Content
OTTO has clear rules to make sure your content works:
- Header (optional): Image (min. 664 x 372 px, max. 1 MB, JPEG), headline (10–100 characters), text (200–400 characters).
- Highlights (3–5): Image (landscape format, min. 240 px wide, max. 1 MB), headline (5–60 characters), text (100–320 characters), footnote (optional, 10–320 characters).
- Quality: Product-related, in German, without watermarks or calls to action like “Buy now”. No copies from the standard description—unique content is key.
Stick to this, and your pages will not only look great, but also sell better.
Why Rich Content is worth it
Tests show: products with Rich Content can increase the conversion rate by up to 5%. This is due to several advantages:
- Higher cart and wishlist rates: Customers add optimized products to their cart or save them more often.
- Fewer bounces: Detailed information reduces the urge to search for additional information.
- Lower purchase-decision risk: With better guidance, customers feel more confident, which leads to more purchases.
In addition, unique content has a positive effect on SEO visibility. Because the content is not masked, it is indexed by search engines—a bonus for your brand outside of OTTO.
Requirements for your Rich Content
To ensure quality, OTTO has clear specifications:
- Header (optional): Image (min. 664 x 372 px, max. 1 MB, JPEG), headline (10–100 characters), description (200–400 characters).
- Highlights (3–5 items): Image (landscape format, min. 240 px wide, max. 1 MB, JPEG), headline (5–60 characters), description (100–320 characters), footnote (optional, 10–320 characters).
- Quality standards: Content must be product-related, in German, without watermarks or calls to action like “Buy now”. Avoid generic collection descriptions—unique content is what matters.
This structure ensures that your presentation convinces both customers and the OTTO algorithm.
Perfect Rich Content with Dudes & Partner
Creating Rich Content is time-consuming, especially if you want to optimize many products. This is where Dudes & Partner comes in. As an experienced OTTO marketplace agency, we offer you:
- Professional design: We create high-quality Rich Content with product graphics and SEO-optimized copy that presents your products on OTTO in the best possible way and helps them rank
- Strategic implementation: Our experts know how to use Rich Content to strengthen customer loyalty and stand out from competitors.
- We implement product videos in OTTO Rich Content and on the product page
With our help, your product page will not only be more informative, but also more sales-driven.
Practical tips to get started
- Uniqueness matters: Do not copy text from your standard description—offer new, relevant information.
- Optimize images: Use the recommended sizes (e.g., 1328 x 768 px for the header) to achieve maximum impact.
- Measure impact: For bookings from January 16, 2023 onwards, you can analyze results in the booking overview—use this data!
Conclusion: More success with OTTO Rich Content
OTTO Rich Content is your chance to stand out on the OTTO marketplace without additional costs. With a well-thought-out presentation, you will not only increase the conversion rate, but also strengthen brand perception.
