If you, as a retailer or brand, want to expand your online business in Germany, then you’ve come to the right place.
Online marketplaces are indispensable today for reaching a broad customer base and scaling your business. In this blog post, I present the most current and active online marketplaces in Germany in 2026. Whether you are active in the fashion industry, the electronics sector, or the food trade, here you will find the right platforms.
Why Online Marketplaces Are So Important
Before we start, let’s briefly talk about why online marketplaces are so crucial for retailers and brands:
- Greater Reach: You reach millions of potential customers who are already actively looking for products.
- Trust Through Platform: Not only well-known marketplaces like Amazon or Zalando enjoy the trust of buyers, which benefits you as a seller.
- Less Effort: You don’t have to operate your own website; the platform handles payment processing, customer service, and more.
- Brand Building: A presence on well-known platforms strengthens your brand image and increases your visibility.
Top General Online Marketplaces
These platforms are all-rounders and offer space for a wide range of products:
| Marketplace | Monthly Visitors (2025) | Why relevant? | Tip for Retailers |
|---|---|---|---|
| Amazon.de | 419.4 million | Market leader with huge reach for almost all products. | Use FBA (Fulfillment by Amazon) for logistics. |
| eBay.de | 131 million | Ideal for new and used items, especially niche products. | Perfect for individual sellers and collectibles. |
| Otto.de | 50.9 million | Strong marketplace with a focus on quality. | Ideal for brands with a German focus. |
| Temu | 44.3 million | New platform with low prices and a wide range of products. | Good for price-conscious retailers. |
| Kaufland.de | 30 million | From supermarket to diverse marketplace. | For retailers with a broad product offering. |
Fashion & Lifestyle
For fashion enthusiasts and lifestyle brands, there are specialized platforms:
| Marketplace | Monthly Visitors (2025) | Why relevant? | Tip for Retailers |
|---|---|---|---|
| Zalando.de | 26.6 million | Market leader in the fashion sector. | Use marketing tools for visibility. |
| AboutYou.de | – | Trendy fashion for young target groups. | For modern, stylish brands. |
| Douglas.de | – | Beauty and perfumery products. | Ideal for cosmetic brands. |
| breuninger.de | 21.8 million | Premium fashion and lifestyle. | For luxury brands. |
| Limango.de | – | Outlet deals and reduced prices. | For seasonal promotions. |
Other platforms: Vinted.de (second-hand fashion), ASOS.com, Peek & Cloppenburg, Yoox.com, Home24.de, Westwing.de, Fashionette.de, Wardow.com, Schuhe.de, Goertz.de, Spartoo.de.
Electronics & Technology
For electronics retailers, these platforms are ideal:
| Marketplace | Monthly Visitors (2025) | Why relevant? | Tip for Retailers |
|---|---|---|---|
| Mediamarkt.de | 30.9 million | Go-to place for electronics. | Strong in home appliances. |
| Alternate.de | 29.8 million | Computer hardware and accessories. | For tech-savvy customers. |
| Cyberport.de | 28.7 million | High-end technology and IT solutions. | For premium products. |
| Notebooksbilliger.de | 27.6 million | Affordable notebooks and more. | For price-conscious retailers. |
| Conrad.de | 32.5 million | Electronic components and equipment. | Strong in the B2B sector. |
Other platforms: Saturn.de, Reichelt.de, Voelkner.de, Computeruniverse.net, Mindfactory.de, Caseking.de, Expert.de, Euronics.de.
Health & Beauty
For pharmacy products and beauty items:
| Marketplace | Monthly Visitors (2025) | Why relevant? | Tip for Retailers |
|---|---|---|---|
| Shop-apotheke.com | 44.3 million | Largest platform for pharmacy products. | For pharma and beauty brands. |
| Medizinfuchs.de | – | Price comparison for medicines. | For pharmacies. |
| Apomio.de | – | Price comparison for medicines. | For pharma retailers. |
Crafts & Art
For unique, handmade products:
| Marketplace | Monthly Visitors (2025) | Why relevant? | Tip for Retailers |
|---|---|---|---|
| Etsy | 31.1 million | Handmade items and vintage finds. | For small artisans. |
Travel & Experiences
For travel providers and experience gifts:
| Marketplace | Why relevant? | Tip for Retailers |
|---|---|---|
| Check24.de | Flights, rental cars, travel. | For tour operators. |
| Booking.com | Global accommodation platform. | For hotels and vacation rentals. |
| Mydays.de | Experience gifts and activities. | For leisure providers. |
Other platforms: Trivago.de, Skyscanner.de, Kayak.de, Opodo.de, Lastminute.de, Getyourguide.de.
Other Categories
- Books & Media: Weltbild.de, Thalia.de, Buecher.de, Hugendubel.de, Bol.de.
- Sports & Outdoor: Runnerspoint.com, Bike24.de, Bergfreunde.de, Globetrotter.de.
- Baby & Kids: Babyartikel.de, Windeln.de, Babymarkt.de, Tausendkind.de.
- Groceries: Bringmeister.de, Rewe.de, Edeka24.de.
- Classifieds: Kleinanzeigen.de, Quoka.de, Kalaydo.de.
- B2B: Wlw.de, Alibaba.com, Amazon Business.
- Specialized: Zooplus.de (pet supplies), Autodoc.de (car parts), Yatego.com (shopping portal).
Why dudes-partner.com?
At dudes-partner.com, we specialize in helping retailers and brands establish and optimize their presence on online marketplaces. Our team knows the nuances of each platform and helps you develop the best strategies to advance your business. Whether you need support with integration, marketing, or logistics – we are your partner for success.
Conclusion
The world of online marketplaces is diverse and offers countless opportunities for retailers and brands to sell their products. Whether you are a startup or already established – there is always a platform that suits you. With Dudes&Partner, you have a partner who supports you with integration and optimization on online marketplaces. Contact us today and let’s advance your online business together!
